383 Leads Generated: 83% Received Quotations, 59% Booked Appointments, and 30% Converted to Clients
“The integration of AI and a focused growth strategy not only saved us money but also brought in consistent, high-quality leads.”
Project Overview:
The roofing company faced a significant challenge: they were pouring money into Google Ads but weren’t seeing the returns they needed. With expensive ads and a lack of an effective lead follow-up strategy, they were losing €700 to €1000 every month. Despite their efforts, conversions were almost non-existent, and they had no clear understanding of what was working or where their investment was going.
That's when they decided to revamp their approach and enlisted our help to create a comprehensive growth strategy.
Identifying & Brainstorming
The Problem:
The roofing company was struggling with a few critical issues:
They were heavily reliant on expensive Google Ads without seeing meaningful results.
They lacked a robust system for following up with the leads they generated, causing many to fall through the cracks.
The company was wasting significant budget every month on ads that weren’t converting.
They had no way to accurately track and measure the results of their marketing efforts, leading to uncertainty about what was actually working.
The Steps We Took:
We started by thoroughly analyzing their current strategy and identifying the key pain points. It was clear that they needed a comprehensive solution that would not only drive quality leads but also ensure those leads were effectively nurtured and converted into paying customers.
The Solution
Step 1: Growth Strategy
We developed a tailored growth strategy designed to optimize their marketing spend and enhance lead generation. This strategy focused on targeting the right audience with the right message, ensuring that every euro spent was driving real value.
Step 2: AI and Conversion Platform Integration
We integrated an AI-powered conversion platform with omnichannel follow-up capabilities. This included setting up automated follow-ups through multiple channels such as email, SMS, and social media. Additionally, a call center was brought in to ensure that all qualified leads were followed up promptly and professionally.
Step 3: Facebook Lead Form Ad Campaign
To further enhance their lead generation efforts, we launched a targeted Facebook Lead Form ad campaign. This included retargeting strategies using testimonials and specially created content to warm up both potential and existing leads. The campaign was designed to complement their existing efforts while driving down acquisition costs and increasing conversion rates.
What We Delivered
Project Deliverables:
A comprehensive growth strategy tailored to the roofing company's needs.
AI-powered conversion platform integration with automated omnichannel follow-up.
Implementation of a call center for qualified lead follow-up.
A targeted Facebook Lead Form ad campaign with retargeting and testimonial integration.
Ongoing tracking and analysis of campaign performance to ensure continuous improvement.
See The Difference
The Results:
Total Leads Generated: 383
Cost per Lead: €5.77
Total Campaign Cost: €11,301.91
Leads Followed Up: 364
Booked Appointments: 141 (59% of leads reached)
Sales Made: 42
Gross Revenue from Sales: €168,000
Net Profit from Sales: €38,640
Additional Potential Revenue from Nurturing and Referrals: €52,000 to €124,000
In His Own Words
What The Client Said:
"Our business was on the verge of losing significant revenue due to inefficient ad spending and a lack of follow-up. This new strategy transformed everything for us. The integration of AI and a focused growth strategy not only saved us money but also brought in consistent, high-quality leads. The results speak for themselves, and we couldn’t be happier with the outcome."
Ready to Land Clients Like Never Before?
If you’re tired of wasting money on ads that don’t convert and are ready to see real results, it’s time to rethink your approach. With the right strategy and tools, you can transform your marketing efforts and start landing clients like never before. Let’s talk about how we can help you achieve similar success.
Growth Plan Checklist: Drive Results Like the Roofing Company:
If you’re ready to take your business to the next level, use this checklist to create a powerful growth plan. This is the same approach that helped the roofing company achieve impressive results, and it can work for you too!
Growth Plan Checklist
1. Define Your Goals
What are your specific business objectives?
Are you aiming to increase leads, improve conversion rates, or boost overall revenue?
2. Identify Your Target Audience
Who are your ideal customers?
What are their pain points, needs, and behaviors?
3. Develop a Comprehensive Growth Strategy
How will you attract, engage, and convert leads?
What marketing channels will you focus on (e.g., social media, email, paid ads)?
4. Leverage AI and Automation
How can you integrate AI to enhance personalization and predictive analytics?
What processes can you automate (e.g., follow-ups, lead scoring)?
5. Implement a Robust CRM System
Are you using a CRM like RB to manage and track your leads?
How can you optimize your CRM for better lead nurturing and conversion tracking?
6. Create High-Impact Marketing Campaigns
What type of campaigns will resonate with your audience (e.g., Facebook ads, email newsletters)?
How will you use retargeting and testimonials to build trust and encourage conversions?
7. Monitor and Track Performance
What metrics will you track to measure success?
How often will you review and adjust your strategy based on data insights?
8. Optimize Continuously
What A/B tests can you run to refine your approach?
How will you use customer feedback and analytics to make informed adjustments?
9. Engage in Follow-Up and Nurturing
How will you ensure that no lead falls through the cracks?
What follow-up strategies will you implement to keep leads warm and moving through your funnel?
10. Evaluate and Refine Your Growth Plan
How will you assess the overall effectiveness of your growth strategy?
What will you change or improve to drive even better results?
Get Your Free Strategy Call and Growth Plan!
Ready to put this checklist into action? We’re here to help!
Book a Free Strategy Call to discuss your unique challenges and opportunities, and we’ll provide you with a customized Growth Plan tailored to your business needs.
Let’s work together to achieve the same impressive results as the roofing company—generate more leads, convert more clients, and grow your business like never before.
